IT
The atmosphere in the Multimedia Valley’s Sala Lumiere is buzzing, with hundreds of Giffoner from the Elements +6 section awaiting the Winx. A hall of happiness, of shouts, and of laughter, where there is only one rule: silence is forbidden. Because it is a time for games, of giving in to the joy of being children. A time for children holding their hand like wings, similar to the ones of the fairies born from the creativity of Iginio Straffi. Wings like those of Bloom, Stella, Flora, Tecna, Musa, and Aisha.
A special mission awaits the heroines of Alfea. 1 2 3 Action! Lights out and the magic begins. The children watched an extract from the series. It’s filled with magic and mystery, and, above all, wonderful places in Italy. From the Basilica of Siponto in Apulia, traveling to Matera and the Nuraghi in Sardinia, flying over the Lipari Islands, discovering the beauty of the Bomarzio Park in Lazio and the Sacra di San Michele in Piedmont, to the Venafro Park in Molise.
“It’s a special gift offered by the Ministry of Foreign Affairs and International Cooperation and by Rainbow,” Giuseppe Pastorelli, Minister Plenipotentiary Deputy Director General and Central Director for Integrated Promotion and Innovation of the MFA, tells the audience. “The gift is the new series Winx Club – The Magic of Italy – translated into nine languages – which aims to tell the story of the diversity and the richness of the Italian regions with the language of kids and with an innovative point of view. But that is not all. Fairies will be loyal guardians of our country’s beauty”.
‘We wondered, in 2021, how could we tell a child from Japan, Vietnam or Brazil about Italy and its wonders,’ Pastorelli shares. “So we went near Loreto – the birthplace of the Winx world – and asked its creator, Iginio Straffi, to portray Italy with his help, or rather with the help of fairies. Why them? The Winx are a product of extraordinary Italian creativity’. A dream come true that will rely on the discovery of other Italian wonders. It is Pastorelli himself who asks the young Giffoners where the fairies should fly next. Giffoni, of course, the first stop. But also, Salerno, Valle d’Aosta, Florence and then Rome, all the way to Umbria and Naples.
A screening attended with great enthusiasm, but above all great attention from the Elements +6. At the final quiz there were only right answers. Magic is not only in Alfea, magic can still be an all-Italian story.